Podcast: What to know before selling into the C-suite

Selling into the C-suite is something that every enterprise sales pro is being encouraged to do.  Here's some cold hard facts.  

• Its hard to do.
• Small percent of sales pros do it well.
• Those who do it well, close bigger deals, faster.  

 Lisa McLeod is a sales consultant and best selling author who meets with chief sales officers, globally.  She's helped many sales organizations transform their "B" performers into "A"performers, and move the executive engagement needle.  I recently sat down with Lisa to explore the subject of selling into the C-suite and  record this free podcast.

 Click the button below to hear:

• Why is it critically important to sell into the C-suite?
• Why CXOs want you to be a peer?
• What you can do to make CXO engagement easier?