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    July 26, 2017

    Salesforce Ignite: This is What Customer Centricity Looks Like

    Being more “customer-centric” is a goal that a lot of companies purport to have. CEOs are talking about it on quarterly earnings calls....

    August 03, 2016

    Customer Retention: The Case of Your Disappearing Customers

    One of the fundamentals of customer retention is that it generally costs organizations more to acquire a new customer than to keep an...