Boardroom Insiders’
BLOG

In 2018, a leading national telecommunications company decided to launch an account-based marketing program.

High-performing sales teams have one thing in common: a commitment to “customer centric selling.” But what does that really mean?

Being more “customer-centric” is a goal that a lot of companies purport to have. CEOs are talking about it on quarterly earnings calls....

When we hear the term “customer service,” B2C scenarios tend to come to mind. For most of us, this might involve an online chat session...