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Nothing can be compared to the power of working directly with C-suite executives. Theseaccounts drive the direction of their businesses....

Seeking: Female financial services CFOs in the Southwest. Wanted: IT executives in Texas who love cricket. No, these aren’t match.com...

So many of our customers are launching and managing Account Based Marketing (ABM) programs these days. In fact, hardly a day goes by that...

Editor’s Note: In April 2017 CSC merged with HP Enterprise Services and the new company was rebranded as DXC Technology. Gosling now holds...

As marketers and sales pros, we find irresistible the promise that technology tools will make our jobs easier and help us win more...

Here’s a sad but true tale of missed ABM opportunity. A Fortune 100 company spends months of man-hours—and invests in various data...

Sales and marketing leaders from companies across a variety of industries tell us that account-based-marketing (ABM) programs are...

Earlier this year, a Fortune 100 technology company presented us with a challenge: deliver in-depth profiles of 100 customer executives...