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Editor’s Note: In April 2017 CSC merged with HP Enterprise Services and the new company was rebranded as DXC Technology. Gosling now holds...

Account-based marketing(ABM) is getting a lot of buzz, and for good reason. Companies with sustained ABM initiatives are seeing positive...

Customer Relationship Management (CRM) systems enable you to compile details about leads and customers so you can target them more...

In part 1 of How to Achieve Better Marketing and Sales Alignment, we focused on the critical role communication plays in helping sales and...

Let’s be honest, the line separating most sales and marketing teams is more like the Great Wall of China than a line in the sand. The...

Despite increasing levels of personalization and targeting in the consumer realm, the enterprise has a long way to go when it comes to...