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The devastating May 2021 ransomware attack that shut down Colonial Pipeline Co.’s East Coast pipeline has created a heightened sense of...

When will the economic boom begin? That’s the question on executives’ minds right now. The stimulus has been activated and vaccination...

A lot can change in a year — particularly in a year like we just had — and in the C-suite, change is the only constant.

As cloud and digital have increased in importance to almost every facet of every business, IT is no longer just a department; it is a...

With a global pandemic, a contentious election and economic shocks, 2020 was a year of endless crises.

This is the most critical moment for CEOs in modern times. Coming off a roller coaster year and still deep in the throes of the COVID-19...

How do you plan after a year like 2020? That’s the million-dollar question in boardrooms around the world. The time has come for executives...

Numbers tell a story. In the world of business, quarterly earnings calls are a chance for investors, employees and the general public to...

It’s time to digitize.

The only constant is change.

Recently we did a deep dive into the backgrounds of hundreds of enterprise CIOs. If you are familiar with our service, you know that we...

Being a healthcare CIO involves a tricky balancing act. On the one hand, you’re addressing the fundamentals of any business technology...

Account-based marketing(ABM) is getting a lot of buzz, and for good reason. Companies with sustained ABM initiatives are seeing positive...

How prepared are your sales people for their hard-won meetings with prospective customers? According to IDC, nearly 57 percent of B2B...

For most organizations, January represents a fresh start—and a good time to launch new strategies and initiatives. At least four Fortune...

Come 2016, you’ll find new faces in many CEO offices. Organizations like Starwood Hotels, Owens-Illinois, LL Bean, and others have...

In an article entitled Your Scarcest Resource, the Harvard Business Review makes the sensible case that "Time is money, but few...

The disappearance of the COO role is a trend we have definitely noticed over the past few years.

According to the Harvard Business Review, "marketing is rapidly becoming one of the most technology-dependent functions in business." A...

We've written in the past about why personas, while useful, are no substitute for CXO intelligence.

How confident do you feel going into a sales call with an executive decision maker?

We have been reading a lot lately--and hearing from our customers who sell cloud-based solutions--about the demise of the enterprise deal.

Why Our Product Should Make You Uncomfortable

We talk to a lot of companies with "CXO engagement" initiatives. Most of them have invested a lot of time and money creating "personas" on...

Despite increasing levels of personalization and targeting in the consumer realm, the enterprise has a long way to go when it comes to...

Change Doesn't Take a Holiday . What do you do to kick off CXO engagement in the New Year?

Sometimes when someone sees one of our Executive Profiles for the first time, we get a response that sounds something like this...

When sales pros hear “the buck stops here,” we all know what that means; our solutions have to pass the “go” or “no go” test of a senior...

In this digital age, face-to-face meetings are becoming a rarity. This can be an obstacle to building loyalty and relationships with...