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We preach a lot about the value of knowing as much as possible about your customer. Having deep insight into their goals and concerns is...

Day in and day out we conduct deep research on the c-suite so you don’t have to. We look for CXO insight that helps sales and marketing...

For most organizations, January represents a fresh start—and a good time to launch new strategies and initiatives. At least four Fortune...

If your aim is to increase sales of your tech solutions to CIOs and CTOs, your sales force must know how your products and services will...

The Wall Street Journal's CIO Journal picked up on our Female CIOs blog post but they added a key piece of fascinating insight:

According to the Harvard Business Review, "marketing is rapidly becoming one of the most technology-dependent functions in business." A...

We've written in the past about why personas, while useful, are no substitute for CXO intelligence.

How confident do you feel going into a sales call with an executive decision maker?

When it comes to meetings with C-level executives, a whole new level of sales readiness is required. Unlike your mid-level customers who...

Despite increasing levels of personalization and targeting in the consumer realm, the enterprise has a long way to go when it comes to...

A new study from Accenture about CIO/CMO collaboration is getting loads of attention.