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Is your executive engagement strategy built on personas?

“What do the executives I’m targeting have in common?”

What’s top of mind among your target executives?

As most ABM-ers know, events can be a powerful way to engage the C-level executives you’re targeting. But it’s not a simple matter of “if...

Sales is an interesting line of work. Sales professionals are often measured by how they meet company goals and quotas, but ultimately,...

Let’s get right to it: Personas aren’t all they’re cracked up to be.

In account-based marketing, you know who you’re trying to reach.

In business, relationships are everything.

Googling someone before a meeting has become an unwritten rule of business, but to gain an edge in C-level sales and account-based...

Sales professionals are accustomed to prepping for a meeting or presentation, but executive research adds value to the rest of your client...

2021 has been quite the year, to say the least. At Boardroom Insiders, it has been one of resilience, growth, and validation.

So many of our customers are launching and managing Account Based Marketing programs these days. In fact, hardly a day goes by that we are...

As a savvy marketer, you have probably noticed that digital “transformation” has risen to the top of most CEO agendas. And as a result,...

Ah, the good old days—when a company’s tech spend was confined to a handful of IT managers because, you know, it’s a tech thing.

Earlier this year, a Fortune 100 technology company presented us with a challenge: deliver in-depth profiles of 100 customer executives...